Marketing Content

SECTION 1: Copywriting – Creating Compelling Copy

In this section, you will delve into the art of crafting persuasive and engaging written content for digital campaigns. You will learn how to create copy that captivates your audience and motivates them to act.

Topics Covered:

• Definition of copywriting.
• Importance of compelling copy in marketing.
• Real-world examples of effective copy.

SECTION 2: Image Libraries – Where to Find Images, Image Types, and Usage Rights

Visual content is a cornerstone of digital marketing. In this section, you will explore how to source and use images effectively. You’ll also gain an understanding of different image types and usage rights.

Topics Covered:

• The importance of visuals in digital marketing.
• Where to find high-quality images for your campaigns.
• Understanding image usage rights and licenses.

SECTION 3: Copyright Rules and Image Permissions

Legal compliance is essential when using text and images sourced online. In this section, you will learn about copyright rules, permissions, and how to ensure your content doesn’t infringe upon intellectual property rights.

Topic Covered:

• Copyright basics and how it applies to digital content.

By the end of this Digital Marketing Content Creation course, you will be well-equipped to create captivating content for various digital platforms while ensuring legal compliance and ethical usage of text and images. Your ability to generate compelling content will be a valuable asset in the world of digital marketing.