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Introduction to Digital Marketing

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1. Programme Content
2. Overview of Digital Marketing
3. Understanding the Role of a Digital Marketeer
4. Principles of Marketing

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Introduction to Digital Marketing Quiz

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Introduction to Digital Marketing Quiz

22nd August 2023

Introduction to Digital Marketing Introduction to Digital Marketing Quiz

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Question 1 of 10

1. Question
1. What is the primary goal of search engine optimization (SEO) in digital marketing?
- To create engaging content for social media platforms
- To increase organic (non-paid) traffic by improving search engine rankings
- To allocate budget for paid advertising campaigns
- To develop interactive email campaigns
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Question 2 of 10

2. Question
2. Which digital marketing strategy focuses on creating valuable and relevant content to attract and engage the target audience?
- Email marketing
- Affiliate marketing
- Content marketing
- Influencer marketing
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Question 3 of 10

3. Question
3. Pay-Per-Click (PPC) advertising allows advertisers to pay a fee only when:
- Their ad receives a certain number of impressions
- Their ad appears at the top of search results
- Users interact with their ad by clicking on it
- Users share their ad on social media
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Question 4 of 10

4. Question
4. What is the key advantage of email marketing?
- It offers global reach to a wide audience
- It provides cost-effective advertising options
- It allows for real-time data analysis
- It enables two-way communication with customers
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Question 5 of 10

5. Question
5. In affiliate marketing, what role do affiliates play?
- They promote products or services and earn commissions for sales
- They manage a brand's online reputation
- They create and manage email marketing campaigns
- They collaborate with influencers for promotions
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Question 6 of 10

6. Question
6. What is the primary objective of influencer marketing?
- To create valuable and relevant content
- To build positive relationships with online media
- To collaborate with other businesses for mutual benefits
- To leverage the trust and authority of influencers to promote products
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Question 7 of 10

7. Question
7. Which marketing principle involves dividing the market into distinct groups based on characteristics like demographics and behaviours?
- Customer Relationship Management (CRM)
- Market Research and Analysis
- Segmentation, targeting, and Positioning (STP)
- Integrated Marketing Communications (IMC)
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Question 8 of 10

8. Question
8. What are the four key elements of the marketing mix (4Ps)?
- Product, Promotion, Price, Publicity
- Product, Place, Profit, Positioning
- Promotion, Price, Packaging, Public Relations
- Product, Price, Place, Promotion
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Question 9 of 10

9. Question
What does the acronym IMC stand for in marketing?
- Integrated Marketing Communications
- Influencer Marketing Collaboration
- Integrated Marketing Channels
- Integrated Market Communication
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Question 10 of 10

10. Question
10. Why is customer-centricity a fundamental principle in marketing?
- It helps businesses save on advertising costs
- It ensures consistent brand messaging
- It prioritises the needs and preferences of customers
- It focuses exclusively on product innovation
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